picture of gary vee in his office pointing at himself

Who is Gary Vee?

Gary Vee, born Gary Vaynerchuk in Babruysk, Belarus, is a serial entrepreneur, investor, and media personality. He immigrated to the United States as a child in the late 1970s and grew up in Edison, New Jersey. Today, he’s widely known for his motivational speaking, marketing insight, and aggressive online presence across platforms like YouTube, Instagram, LinkedIn, and TikTok.

Gary first rose to prominence by growing his family’s liquor store, Shopper’s Discount Liquors, from a $3 million to a $60 million business through his YouTube show Wine Library TV (2006–2011). In 2009, he co-founded VaynerMedia, a full-service digital agency that works with Fortune 500 companies, under the parent company VaynerX.

He is also known for investing early in companies like Facebook, Twitter, Uber, and Snapchat—moves that have significantly contributed to his wealth. In recent years, Gary entered the world of NFTs with his VeeFriends project, a combination of collectible digital art and business access tokens.

Vaynerchuk has authored several best-selling books, including Crush It!, Jab, Jab, Jab, Right Hook, and Twelve and a Half. He is the host of the popular podcast The GaryVee Audio Experience.

In short, Gary Vee is a digital marketing pioneer who built a personal brand by promoting hustle culture, content creation, and personal branding—earning him millions of followers and widespread influence.

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