A micro-influencer has anywhere from 2k followers to 100k followers.
If your monthly marketing budget is less than $1500, I recommend only working primarily with micro-influencers with less than 50k followers. In my experience, influencers with an active following of 50k—100k tend to be more expensive and charge roughly $500 – $600 a post, sometimes more. If you are only working with one of two influencers, it’s going to take longer to gain traction and acquire customers.
My favorite high-quality micro-influencer marketing example is Panthereats on both IG and TikTok. She has an engaged audience who comments, likes, and shares all of her content, both paid and Organic Content.
@panthereats
A great example of high-quality influencer marketing is Donut Media, which creates unique and engaging commercials for the brands it works with. I recommend avoiding micro-influencers who are not enthusiastic when posting paid promotion content.
How to use influencer marketing on a budget?
My suggestion! Find 6 or 7 micro-influencers in your budget. Let’s shrink the budget to $1k. Find micro-influencers who are willing to promote or review your product for no more than $200, and you can then afford to play the long game and have a micro-influencer promote your business once a week, every single week. This will build repetition so potential customers see your business more often. Keep in mind these are still ads and commercials, so people need to see you a few times to build trust and get off their butt and buy from you.
How do you know if micro-influencer marketing is working?
Historically, I expect at least one lead from the first time I work with an influencer, or I expect high engagement. 8 to 12 people in the comments asking questions about my product or service. No more than three chances because if the same influencer has promoted you three times and you haven’t made any sales, then you aren’t promoting your business to the right following, and you need to find an audience interested in what you’re selling.
On the other hand, if you convert some sales or get some decent leads, keep your foot on the pedal. Even though you’re working with micro or nano influencers, you are exposing yourself to a high-quality audience. Typically, macro influencers will follow micro-influencers pages to find new trends and opportunities in their niche. In the same way, large news media outlets like NBC or CNN will use local news stations and newspapers to research trending stories. It saves them time and money. Therefore, if you are making waves with smaller social media pages, it’s only a matter of time before you show up on the radar or macro influencers and bigger social media accounts that can significantly change your fortunes.
Are Micro influencers better?
A micro-influencer provides flexibility, affordability, and reliable results. Particularly micro-influencers with at least 15k followers who have executed multiple brand deals or collaborations. They will be able to provide you with estimated engagement and reach based on the marketing campaigns of other businesses they’ve worked with in the past.
In my opinion, there are three indicators of an effective micro-influencer. The first is a close relationship with their following. You can see this in the comment section if you see people speaking positively about the influencer and testifying to their excellence. The second is that they create unique content for every brand they promote.
A great example of high-quality influencer marketing is Donut Media, which creates unique and engaging commercials for the brands it works with. I recommend avoiding micro-influencers who are not enthusiastic when posting paid promotion content.
You can see this by checking the likes and comments. If their comments drop by more than 50% on their sponsor posts, then their audience may see them as phony. 3rd, an effective micro-influencer will be able to explain the benefits of working with them and provide you with marketing materials or documentation of their abilities. * A bonus if they can provide you with recommendations or feedback about your product or service.
