There are notable scam artists of every generation, and we can always identify a scam artist by their greedy thirst for money and ruthless manipulation. Men like Charles Ponzi, the namesake for the Ponzi scheme, or Bernie Madoff, who took the Ponzi scheme structure to new heights and scammed people out of over 50 Billion […]
Is Gary Vee a scam artist? Read More »
You’ve spent years practicing, learning, training, and working to refine your techniques to sell the best product or service you can. You value quality, you value your customers, and you continue to wake up every day to run an honest business. Welcome to the world of small business and entrepreneurship. You’ve made a humongous leap,
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You can be the Beauty, or you can be the Beast. In our new social media world, the prettiest faces (male or female) rise to the top of the algorithm. The average-looking people have to be innovative and strategic to gain ground on the algorithm, and their position is never secure. There’s no shortage of
What are micro influencers and how can they market my business? Read More »
A micro-influencer has anywhere from 2k followers to 100k followers. If your monthly marketing budget is less than $1500, I recommend only working primarily with micro-influencers with less than 50k followers. In my experience, influencers with an active following of 50k—100k tend to be more expensive and charge roughly $500 – $600 a post, sometimes
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Running a business can be an incredibly demanding and exhausting journey, with numerous challenges to overcome, such as dealing with demanding customers, managing employees, handling finances, and engaging with salespeople. The common thread among all these challenges is that people always look for ways to take advantage of you and your business without offering anything
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Becoming a micro-influencer is like getting the opportunity to redo high school all over again. It’s full of cliques, popular kids, nerds, potheads, scammers, military kids, and teen moms. Sound Familiar? LOL Anyway, I’m sure if a lot of us had the chance to redo high school, we could go back in with a lot
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To know your prey, you have to stalk your prey. Like a leopard, you will need to learn the habits of the gazelle. Which watering hole do they frequent, when, how often, which one is older and slower, and what is the best angle of attack? Sorry if this analogy is a bit gruesome for
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