Influencer Marketing

micro influencer Posing for Photos in front of 4 smartphone cameras

What are micro influencers and how can they market my business?

You can be the Beauty, or you can be the Beast. In our new social media world, the prettiest faces (male or female) rise to the top of the algorithm. The average-looking people have to be innovative and strategic to gain ground on the algorithm, and their position is never secure. There’s no shortage of […]

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Young and cheerful micro influencers at music festival. Happy friends drinking beer and having fun.

How many followers does a Micro influencer have?

A micro-influencer has anywhere from 2k followers to 100k followers.  If your monthly marketing budget is less than $1500, I recommend only working primarily with micro-influencers with less than 50k followers. In my experience, influencers with an active following of 50k—100k tend to be more expensive and charge roughly $500 – $600 a post, sometimes

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Gen z, micro influencer, technology, youth millennial people concept. Young brunette girl with short hair using mobile phone outdoor.

Pros and Cons of Micro-Influencer Marketing

Running a business can be an incredibly demanding and exhausting journey, with numerous challenges to overcome, such as dealing with demanding customers, managing employees, handling finances, and engaging with salespeople. The common thread among all these challenges is that people always look for ways to take advantage of you and your business without offering anything

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